How Did the Idea Come About?
We noticed that more and more people are choosing non-alcoholic drinks — each for their own reason. For some, it’s the end of a busy workday when they simply want to relax with a drink in hand. Others are training toward fitness goals. Some, quite simply, are planning to drive. There are expectant mothers, and there are people who want to live healthier, reduce alcohol consumption, or avoid it entirely.
The situations vary, but they all share one thing — the desire to enjoy quality, flavourful drinks that fit naturally into any moment of life.
Lumé
was created so everyone can find their perfect non-alcoholic drink and enjoy the very best that the world of alcohol-free beverages has to offer.
Looking for something sparkling to celebrate with? A refreshing glass after a long day? Want to mix a delicious cocktail — or simply pour a beautifully balanced drink straight into your favourite glass?
That’s what Lumé is all about.
The Evolving Landscape of Non-Alcoholic Drinks
Interest in and demand for non-alcoholic drinks designed for adults is rapidly growing worldwide. They are chosen both by those who have given up alcohol entirely and by those who simply want to reduce their alcohol consumption.
Producers are responding to this rising interest by developing new technologies and expanding their product ranges. As a result, the market now offers an ever-wider variety of non-alcoholic drinks — more diverse, intriguing, and flavourfully nuanced than ever before.
Lumé
stands for freedom of choice and personal experience. We believe that non-alcoholic drinks are not only a great alternative to alcoholic ones but also a full and rich taste experience in their own right. They let you enjoy each moment exactly the way you want — to match your mood, your occasion, and without any limits.
Your moment. Your drink!